People who had rushed to buy the Apple iPhone over the last two months suddenly and embarrassingly found that they had overpaid by $200 for the year’s most coveted gadget.
Apple has angered many of its most loyal customers by dropping the price of its 8GB iPhone to $400 from $600 and making the 4GB model obsolete only two months after it first went on sale. All the early iPhone adopters vented their anger on blogs, through e-mail messages and with phone calls.
And on Thursday, Steve Jobs in an open letter on Apple’s website, said he had received hundreds of e-mails from iPhone customers upset at the price being dropped and had read every one of them. Apple also decided to offer $100 store credit and an apology to early adopters of its iPhone mobile handset.
The rebate, at least, was enough to mollify some early iPhone customers like Kevin Tofel, a blogger in Telford, who writes about mobile phones at a blog. Mr. Tofel was so annoyed with the surprising iPhone price drop that he was planning to make T-shirts that read, “I was a $200 iPhone beta tester for Apple.”
“I just felt so used as a consumer,” he said. “They hyped up the iPhone for six months and built up our expectations, and then they grabbed our extra $200 and ran.”
But Mr. Tofel was pleased to hear about the store credit. “I think it was probably the best compromise from a P.R. standpoint and the right thing to do for consumers,” he said. “I’m sure they are taking a lot of heat but they are listening to their customers.” Source: [NYTimes]
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